Key Takeaways: A mobile chair massage business can be exceptionally profitable and can help your massage business find genuine success—all while helping people who need your services. Here, we dive into the top tips you need to know to maximize the potential of your chair massage venture.
Whether you’re a licensed massage therapist who is already a seasoned pro or a newly licensed therapist looking to find a niche and expand your services, a mobile chair massage business is full of potential.
Chair massage is an advantageous skill to learn and service to offer. It simplifies the equipment required to help clients, allows for shorter and more affordable sessions, and can be performed just about anywhere. This last benefit—the ability to take your chair massage business to various locations—is worth exploring.
From attending conventions and marketing your mobile massage business to arranging visits to corporate offices and providing employees with your services, mobile chair massage is a powerful tool that can dramatically grow your business.
How to Create a Thriving Mobile Chair Massage Business
Invest in the Right Equipment
As a massage therapist, the tools you use matter. While your hard-earned education and skills are what make you an expert, you need proper equipment to provide your clients with a comfortable experience. With subpar gear, you are simply unable to reach the full potential of your training and your business.
This is particularly true of mobile businesses. Due to the inherent wear and tear that consistently moving equipment causes, as well as the unique designs required to make it mobile-friendly in the first place, quality is a must.
A mobile chair massage business relies on—you guessed it—a massage chair that can be taken from location to location. It needs to be easily transportable while remaining sturdy for your work and comfortable for your clients. This means considering the design and weight (how does it break down for transit), padding (is it comfortable for clients), and adjustability (is it comfortable for the client and therapist). Consider as well the working weight posted by the manufacturer and review your client base to be sure the chair is suitable for your customers.
Once you have found the right mobile massage chair for your business, you should invest in a proper case to protect it, increase its longevity, and make it easier to move. A carrying case with wheels is an excellent example of a worthwhile accessory that can improve your experience and keep your mobile massage chair in pristine condition for years to come. Some cases will have built-in compartments for your massage tools, business necessities, and more, making them suitable for travel that ranges from across town to across the country.
Know Your Ideal Client and Market to Them
With any business venture, it is important to know who your ideal client is. This will be determined by your location, your goal, and your preferences. Take some time to think about your ideal client—where do they work, what services do they enjoy, and so on. The more specific you are, the easier it will be to get started.
Having an ideal client in mind will help focus your marketing efforts, which should save you money and increase your business in the long run. Do your clients value wellness or want to de-stress? Do they work for an accounting firm or regularly go to the gym? Narrowing your marketing efforts to target a specific archetype will inform every step of the process and yield better results than approaching marketing without a clear goal.
Start With Local Businesses
To simplify your search for opportunities to kickstart your mobile chair massage business, start locally. With your preferred client in mind, begin researching businesses in a set region. You should be able to find information about businesses in that area, including the size and location of the business. You may also want to check out their marketing to get a feel for whether they’d be a good fit for your services.
Once you have found a few businesses with the size, location, and brand identity you’re looking for, reach out to them to see if they would be interested in your services. Some companies may agree to pay for chair massages for their employees, while others may allow you to offer your services to employees who will self-pay.
Set a Schedule and Grow Your Clientele
A mobile chair massage business may seem easy to set up and manage, but it takes hard work, thorough planning, and consistency to be successful. Creating a schedule that includes time for promoting your business, visiting the location where you offer your services, and building a strong clientele. As your business grows and you become more in tune with what days and times are most profitable, you can adjust your schedule.
Growing your clientele also involves staying in contact with them. This may be more challenging than if you opted for a stationary massage business—initially, at least. However, fostering healthy communication is essential. Educating people about the benefits of chair massage, keeping them up-to-date about your weekly schedule, and following up after a session are all good starts!
Growing Your Mobile Chair Massage Business: Earthlite Can Help
Mobile chair massage businesses are an excellent way to expand your skill set and build a career as a massage therapist. With the tips above as your guide, you can establish a strong foundation that will propel your mobile massage business to success and maintain that success for years to come.
Earthlite is a must-consider resource for your mobile chair needs. It’s no small feat to choose the perfect-for-your-business massage chair, and if you’re looking for top-quality, award-winning customer service and warranty, along with a variety of choices, look no further than Earthlite.